These four drives underpin everything we do and are common to all humans. They are the:
- Drive to acquire - to gain goods, services and experiences
- Drive to bond - to connect on a deep and personal level with people, brands or causes
- Drive to comprehend - to understanding the world around us and give it meaning
- Drive to defend - to protect and keep secure those things that we already have in our lives (family, friends, work, things we believe in etc).
Throughout our day we are often required to find our own internal drive, as well as to influence and motivate others. If you keep these four key drives in mind and satisfy as many of these as you can simultaneously, you will increase engagement and commitment.
So, when you are next looking for some drive about a certain project or an action at work, you need to ask yourself the following four questions:
- What do I want to get out of this?
- Who (or what) could I connect with on this?
- How can I learn from this and understand things better?
- What is important for me to protect and look after in this situation?
Warm wishes,
Darren and Alison


